HerculesNewYork.com
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Alpha Priority

ALPHA PRIORITY

 
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REBRANDING | WEB DESIGN | SOCIAL CURATION


— BACKGROUND —

alpha priority, a luxury travel concierge agency, requested HNY to aid in their visual identity by balancing their b2b model with lifestyle branding. we quickly realized that the company was in need of complete rebrand, from internal brand materials to their various public-facing channels. HNY developed a holistic plan of action over the course of only three months to have the brand market-ready for venture capital potential.


— VISION —

our initial focus was on crafting Alpha’s brand identity by syncing their logo and fixed assets with a collection of fresh visuals and brand guidelines.

style guide

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VISUAL DIRECTION


— STRATEGY —

with guidelines in place and a bespoke collection of brand photos, we rebranded alpha’s website and socials and aligned their owned channels with their physical marketing operations.

website

BEFORE

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after

social

the result produced a complete marketing system for alpha priority with the opportunity to expand their brand via investor capital.